March 7, 2016 / GuidesforCRM
Many small businesses are wary of CRM because it might entail additional costs. It should be noted, however, that CRM decreases operational costs by:
fostering cooperation and coordination
reducing paperwork with efficient records management.
This article explains the many benefits of implementing CRM in small businesses. Read on. -Hanna Sanchez
The concept of customer relationship management (CRM) has been around for a long time. Businesses have always strived to create and maintain good relations with their patrons. In the past, information about customers and their preferences were stored in the minds of businessmen or in manual records. Now, such files have become more organized and automated. Storage has come under the purview of new technologies, collectively known as CRM solutions.
Is CRM Viable for Small Businesses?