Using CRM For Real Customer Relationships

March 2, 2016 / GuidesforCRM

CRM stands for Customer Relationship Management. But with words like “leads” and “prospects” in most sales team’s vocabulary, the relationship part of the software has been lost in the woods.

CRM is supposed to increase relationships with customers as it helps the company better manage their customer base

Roby Ganguly tells us how we can shift from a transactional CRM to a relationship-based CRM. -Hanna Sanchez

Software doesn’t create relationships — you do.

Read the source article at Forbes Welcome

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